About Us


JTY (the home of White Magic) started in 2001 with 1 product that was a revolution in cleaning, a sponge that erased stubborn marks with only water. Since then JTY has developed products that are based on our company goals of Innovation, Eco and Effective. Recently JTY has partnered with international brands like Vigar, High Road, NoStik and Parker & Bailey to bring their amazing products to Australia, NZ and Singapore.